Sascha Pfeiffer is young, hip, German and knows how to get you to follow him
Though only 26 years old, Sascha is the Social Media Manager for Expert, one of the largest consumer electronic retailers in Europe. His job? Defining a cohesive message for the franchised company and creating a singular approach to communicating with Expert’s growing online community. Did we mention this isn’t his first big time job?
Sascha tells us about his move from the (über-hyped) online world of Groupon to managing social media from the ground up at Expert.
What does Sascha think is the single most important aspect of any company’s social media success? Take a look at his interview to find out, then join him on the exploreB2B platform.
Here is Ideas-to-Meet with Sascha Pfeiffer.